Where Passion Meets Opportunity

At Homegrown NIL, we believe in the power of forging meaningful connections between student-athletes and local businesses. Our personalized approach to fostering connections between student-athletes and businesses focuses on the unique personalities, interests, and values that define each student-athlete. Homegrown Athletes are just that, STUDENT-athletes as students first. This is a unique opportunity in and of itself and a responsibility that should not be taken lightly. We will never encourage student-athletes to take on NIL deals or partnership opportunities that conflict with existing duties as a student-athlete.

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AUTHENTICITY MATTERS

We understand that each student-athlete is more than just their stats or their production on the field of play. Homegrown NIL values authenticity, helping student-athletes showcase their true selves and businesses find the best ambassadors that align with their brand.

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COMMUNITY IMPACT

We believe in the power of sports to bring people together and make a positive impact. Homegrown NIL hopes to contribute to the growth and vitality of local universities' communities by facilitating collaborations between student-athletes and local businesses.

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OUR MISSION

To level the playing field in college athletics with a personal, localized approach to NIL opportunities in communities of all sizes.